Jason Vanderground is President of BrandHaven, a strategic branding and marketing firm that helps organizations achieve clarity, spark creativity, and drive real-world impact. With nearly three decades of experience, Jason brings a rare blend of nonprofit heart and corporate discipline to every engagement.
He has led brand strategy, marketing, and communications for global organizations like Steelcase, Corewell Health, and Irwin Seating, as well as high-impact, cause-driven initiatives such as He Gets Us, The Chosen, Big Brothers Big Sisters, and the presidential museums for both Theodore Roosevelt and Gerald Ford.
Jason is known for building high-performing teams, crafting compelling brand narratives, and navigating the complexities of both startups and legacy institutions. At BrandHaven, he leads a nimble core team supported by a national network of creative and strategic specialists, delivering breakthrough results for clients across industries.
He lives in Grand Rapids, Michigan with his wife, Jen, and their teenage sons. Outside of work, Jason enjoys sailboat racing, coaching youth sailing, good coffee, and time with friends and family.
