Every leader has a DREAM
Now there's a focused path.
DREAM to Reality
We all have a dream. The question is: how do we move from “one day" to something real? Unlike anything else in its space, DREAM to Reality lays out a clear path — with vivid examples and practical guidance — to finally get you there.
You have a vision that won’t leave you alone.
The idea that keeps showing up. The opportunity you know is real. The change you're convinced your organization — your community — needs to make. But somewhere between the dream and the doing, something stalls.
It's not lack of passion. It's lack of architecture.
The gap between inspiration and execution swallows most bold ideas whole. Not because they weren't worth pursuing — but because no one handed you a map. Until now.
Meet the DREAM
Framework
Built from 30 years of guiding Fortune 500 brands, national nonprofits, faith movements, and civic institutions — DREAM is the bridge between your boldest vision and the results you actually want.
Define
What difference do you want to make in the world with your idea? Clarity in this phase forms the foundation for everything that follows.
Research
How do you know what you know? Research grounds your strategy in reality — offering the reassurance of validation and the revelation of surprise.
Experience
What unforgettable interactions will make your brand impossible to ignore? Experiences cut through the noise and embed themselves in hearts and minds.
Apply
How will you execute with consistency and precision? Vision without application is a missed opportunity.
Measure
Are you measuring what truly matters — not just profits, but purpose? What truly matters gets measured first.
Proven across every sector.
Ed O'Keefe“DREAM to Reality is both inspiring and practical — a rare combination. Jason Vanderground doesn't just challenge you to dream bigger; he gives you the tools to turn vision into meaningful action.”
Edgar Sandoval Sr.“I've seen firsthand how Jason draws out a ministry's passion and purpose to translate into breakthrough concepts that make an impact, both in the marketplace and the Kingdom of God.”
Kristen Soltis Anderson“Leaders trying to bring exciting ideas to life are always faced with a dilemma: rely on process, or go with the flow and see where the idea takes them. The DREAM framework is the best of both worlds, giving leaders a firm framework to guide creative thinking that is still flexible enough to work for any number of pursuits. Real-world examples of shaping powerful narratives provide ample proof of the system in action.”
Clint Runge“Like many leaders, I want to inspire others in all that I do, make, and create. The DREAM framework takes every intention I've ever had and gives me a tangible path to seeing them come alive.”
Josh McQueen“DREAM to Reality provides wisdom for difficult challenges. Jason's unique experience in both worlds offers readers an insider perspective on the why and the how.”
Mike Carnevale“Innovation always starts with a vision, but it takes process to see it through to the market. DREAM delivers exactly that for any team serious about changing the status quo.”
Ed O'Keefe“DREAM to Reality is both inspiring and practical — a rare combination. Jason Vanderground doesn't just challenge you to dream bigger; he gives you the tools to turn vision into meaningful action.”
Edgar Sandoval Sr.“I've seen firsthand how Jason draws out a ministry's passion and purpose to translate into breakthrough concepts that make an impact, both in the marketplace and the Kingdom of God.”
Kristen Soltis Anderson“Leaders trying to bring exciting ideas to life are always faced with a dilemma: rely on process, or go with the flow and see where the idea takes them. The DREAM framework is the best of both worlds, giving leaders a firm framework to guide creative thinking that is still flexible enough to work for any number of pursuits. Real-world examples of shaping powerful narratives provide ample proof of the system in action.”
Clint Runge“Like many leaders, I want to inspire others in all that I do, make, and create. The DREAM framework takes every intention I've ever had and gives me a tangible path to seeing them come alive.”
Josh McQueen“DREAM to Reality provides wisdom for difficult challenges. Jason's unique experience in both worlds offers readers an insider perspective on the why and the how.”
Mike Carnevale“Innovation always starts with a vision, but it takes process to see it through to the market. DREAM delivers exactly that for any team serious about changing the status quo.”
Join the
DREAM community
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A Downloadable
DREAM Template
framework so you can apply it immediately.
Chapter Insights
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stories straight from the book.
Exclusive Pre-Sale
+ Launch Invitations
invitations when the book releases in August.
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Jason Vanderground
President, BrandHaven
Jason is the strategic mind behind the launch of 'He Gets Us', the most talked-about faith campaign in modern media history, culminating in two Super Bowl ads seen by 115 million people.
Over nearly three decades, he has shaped brand and messaging strategies for organizations including Steelcase, Corewell Health, World Vision, the Knights of Columbus, the United Methodist Church, and the Theodore Roosevelt Presidential Library.
DREAM to Reality is his proven framework — refined across Fortune 500 boardrooms, national nonprofit campaigns, and landmark cultural movements. It's the bridge he built between inspiration and execution. And now it's yours.
Jason lives in Grand Rapids, Michigan, with his wife, Jen, and their sons, Harrison, Simon, and Oliver. When not working, he can be found racing sailboats, coaching, or chasing a good cup of coffee.
30 Years of Experience
115M Super Bowl Viewers
F500 Brands Guided
Book Jason to speak
From corporate main-stages to ministry gatherings, from leadership retreats to conference keynotes — Jason shares the path to building what you believe in.
DREAM to Reality:
The Framework Keynote
A keynote introduction to the DREAM framework — the five disciplines that carry ideas from the meeting room to the real world.
Jason is also available for custom talks on strategic brand-building, mission-driven leadership, and lessons from behind some of the most recognized campaigns in modern faith and civic culture — including the Super Bowl.
Tell us a bit about what you're planning