He Gets Us
Restoring Relevance to Jesus in Modern Culture
What we did- Discovery & Brand Research
- Audience & Market Research
- Campaign Development
- Brand Positioning & Strategy
- Consulting & Management
- Public Representation
- Event & Activation Support
- Planning & Marketing Operations
- Entertainment & Influencer Engagement
Overview
Reframing the World’s Greatest Love Story: How a Bold Campaign Sparked a Cultural Shift and Engaged Millions.
The Challenge
“How do we restore the relevance of Jesus in modern culture?” BrandHaven was approached to tackle a bold and complex problem: countering perceptions of Christianity as judgmental and exclusionary, and instead presenting Jesus as a figure of compassion and understanding.
The Solution
BrandHaven launched He Gets Us, a groundbreaking campaign designed to inspire audiences to rediscover Jesus’ radical love and forgiveness. Through extensive research, the team identified a key audience—spiritually open skeptics—and crafted messaging that resonated deeply with them.
The campaign featured a multi-channel strategy, including national TV ads, social media activations, partnerships with professional and collegiate sports teams, and community outreach. A highlight was the Super Bowl, where He Gets Us became the most talked-about brand, driving unprecedented engagement.
The Results
Since its launch, He Gets Us has achieved remarkable impact:
- A 70% awareness among spiritually open audiences.
- A net lift in perceptions of Jesus as “a worthy example” and “someone who loves and understands me.”
Key Takeaway
He Gets Us showcases the power of aligning bold vision with strategic execution. By redefining Jesus for a modern audience, the campaign has sparked a movement, reshaping cultural perceptions and inspiring many to explore faith.
He Gets Us showcases the power of aligning bold vision with strategic execution.
By redefining Jesus for a modern audience, the campaign has sparked a movement, reshaping cultural perceptions and inspiring many to explore faith.
70% awareness among spiritually open audiences.
