Legrand

The Challenge

Legrand, a global leader in electrical and digital building infrastructures, faced the challenge of standing out in highly competitive markets, including lighting, shading, data and power, and healthcare. Each division required tailored messaging and creative solutions to differentiate products, increase market share, and drive engagement across diverse audiences.

The Solution

For over a decade, BrandHaven has partnered with Legrand to create impactful marketing campaigns and materials that resonate with their audiences. By addressing the unique needs of four key divisions, we delivered tailored strategies that elevated Legrand’s brand across industries.

Lighting:

• "A Beautiful Switch": BrandHaven developed the product naming, launch strategy, and creative campaigns for the adorne line, bringing its “high style/high tech” appeal to life. Collaborating with HGTV’s SmartHome, we asked America to say bye-bye to bland and hello to new possibilities, resulting in nationwide success.

Shading:

• "Seize the Daylight": To transform the commercial shading category, BrandHaven launched a campaign that highlighted the connection between natural light and human well-being, growing market share for Legrand.
• "Sophisticated Style. Made in the Shade.": We designed promotional materials for Legrand’s residential shading line, showcasing decorative brackets and hembar end caps that elevate the aesthetics of modern window shades.

Data and Power:

• "Power Up. Power Out.": In response to the demand for outdoor connectivity, BrandHaven positioned Legrand’s innovative outdoor solutions as essential for today’s technology-driven world.
• "More Power to You": We created a targeted campaign to engage IT professionals in untapped PAC accounts, driving awareness and sales for Legrand’s Power & Access business unit.

Healthcare:

• "The Germ-Fighting Lighting Solution": BrandHaven helped launch Indigo-Clean, Legrand’s visible light disinfection technology proven to kill 94% of SARS-CoV2. The campaign differentiated the product in a crowded healthcare market.
• "Remote. Connection.": Amid the COVID-19 pandemic, we developed a messaging and media campaign to promote Raritan’s KVM-over-IP technology for patient monitoring. This campaign generated over 3.4 million impressions, 32,000 clicks, and drove nearly 12,000 new users to focused landing pages, resulting in a significant ROI for Legrand.

The Results
BrandHaven’s decade-long partnership with Legrand has delivered measurable success across all four divisions:

• Lighting: Nationwide recognition for the adorne line through innovative campaigns and collaborations.
• Shading: Increased market share and elevated style in both commercial and residential markets.
• Data and Power: Enhanced brand awareness among IT professionals, resulting in increased engagement and sales.
• Healthcare: Successful product launches and high-impact campaigns, achieving millions of impressions and significant ROI.

Key Takeaway

BrandHaven’s strategic and creative expertise has empowered Legrand to lead in diverse markets by delivering tailored solutions for their unique challenges. From transforming perceptions to driving measurable results, our partnership has showcased the power of innovation and collaboration.