Pine Rest
Fueling Pine Rest’s Vision for Children and Teens
What we did- Discovery & Brand Research
- Audience & Market Research
- Brand Positioning & Strategy
- Creative Development
- Campaign Development
- Brand Identity
- Consulting & Management
Overview
How BrandHaven’s Multi-Audience Campaign Helped Pine Rest Reach 95% of Their Fundraising Goal in Year One.
The Challenge
Mental health disorders are on the rise in children and teens, creating an urgent need for dedicated support services. To address this, Pine Rest Christian Mental Health Services planned to open a new pediatric center in 2026. Pine Rest sought a comprehensive campaign launch theme to engage multiple audiences, including parents, potential staff, and donors, to drive awareness and secure funding.
The Solution
BrandHaven partnered with Pine Rest to craft a unifying and emotionally resonant campaign theme that inspired action across diverse stakeholders. Key elements included:
- Strategic Messaging: Developed a theme that resonated with parents, donors, and staff alike, emphasizing the urgency and importance of the initiative.
- Anthem Video Production: Created a powerful video that evoked strong emotional responses and galvanized donor support.
- Comprehensive Campaign Support: Refined messaging and materials to maintain consistency and maximize impact throughout the campaign.
The Results
The campaign achieved exceptional results in its first year:
- Pine Rest reached 95% of their fundraising goal, setting the stage for the pediatric center’s successful launch.
- The Anthem video received overwhelming acclaim, bringing audiences to tears and inspiring immediate action.
- Strengthened engagement with donors, board members, and other key stakeholders, building lasting support for Pine Rest’s mission.
Key Takeaway
BrandHaven’s expertise in multi-audience campaigns delivered extraordinary results for Pine Rest, helping them move closer to their vision of providing critical mental health support for children and teens. By uniting audiences around a compelling message, we turned an urgent need into a successful and inspiring movement.
DONALD MACKENZIEWe are in the midst of the largest campaign in the history of our organization. BrandHaven was immensely helpful in strengthening and refining the scope of our messaging. They developed a theme for the campaign that continuously resonates with our donors and calls them to action. The anthem video they produced is far beyond my wildest dreams.
The team is creative, professional, competent, passionate, and entirely dedicated to your success. I know we are one of many clients in the BrandHaven portfolio. However, I have always felt like we are their sole focus...and that in and of itself speaks volumes.
